New Balance
Insight: Running to start your day, helps with stress and anxiety and makes the rest of your day feel like a piece of cake.
Idea: If you hop out of bed and run, you’ll Win Today.
Manifesto
OOH
Social
Activation: Runners Hi :) Dating App
Partnership with Bumble. Swipe to go on morning running dates.
"My Run and Only” feature: shows best potential matches based on environment you like to run, fav shoes, go-to running song.
Art Director: Jenn Valerio
